Le Ma,
Pedagogical Signage
for Interactive Visitor Guidance
artistic direction – graphic design – mediation
Le Ma,
Pedagogical Signage
for Interactive Visitor Guidance
Date
– 2017
Client
– Okoni
Role
– artistic direction
– graphic design
– mediation
Le Ma is a design studio open to the world, composed of different spaces that communicate with one another. It plays with emptiness and fullness, creating dynamic environments. This project aims to clearly communicate these spatial dynamics, encouraging visitors to quickly understand and engage with the space.
The use of the Ma machines, featuring a complete machine park, played a crucial role in choosing the most effective pedagogical signage system. The design is inspired by the machined plates of objects to assemble, combining spatial graphic design with a playful use of the studio’s colors, which oscillate between shadows and light.
This integrated signage humorously presents the various equipment and offers subtle wayfinding to guide visitors smoothly through the studio’s distinct yet interconnected spaces. The signage blends discreetly with the architecture, enhancing the overall visitor experience design.
