Understanding the needs of
shopkeepers during a crisis

illustration – artistic direction – motion design

Understanding the needs of
shopkeepers during a crisis

Date
– 2020

Client
– AG2R La Mondiale

Role
– artistic direction
– illustration
– communication strategy
– storyboard
– animation
– voice-over

At the height of the COVID-19 pandemic, Okoni launched a project to help retailers and other professionals (services, insurance, etc.) adapt to new health protocols without compromising the quality of customer experience or employee wellbeing.
I designed and produced a motion design video with Illustrator and After Effects to showcase our approach and engage potential clients.

I co-created COVID-19 response kits, practical tools, signage, and guidance materials, designed to be easily deployed by and for professionals, tailored to the realities of their workspaces, cultures, and customer interactions.

The goal was to design a kit that could be easily printed (without overusing ink or paper), allowing stores to manage customer flow and use nudges to encourage proper sanitary practices, such as cleaning surfaces and wearing masks correctly. You can see an example below.

Practical tools, signage, and guidance materials designed to be easily deployed by and for professionals, tailored to the realities of their workspaces, cultures, and customer interactions.

practical tools, signage, and guidance materials — designed to be easily deployed by and for professionals

Video script for people who do not speak French:
Retailers are facing unprecedented health requirements. Health protocols impose a new way of welcoming their customers and sometimes working for their employees. These measures cannot be implemented to the detriment of the lived experience of customers and employees. It is therefore essential to translate these health protocols into the technical, human, cultural, and aesthetic reality of the professions concerned. Our approach, therefore, begins with an observation of life in the shops to better understand the business practices, the workspaces, the experience of the customer. This observation allows us to identify the places, the objects, the moments in which the sanitary measures can be lodged. Then in our design studio, we imagine solutions: signage, messages, and other objects which, while being perfectly adapted to the identity of the place, allow the implementation of health security measures for the benefit of employees and customers. These solutions are designed to be easily accessible online and easily implemented in stores by professionals.

Understanding the needs of shopkeepers during a crisis

Understanding the needs of shopkeepers during a crisis

I co-created COVID-19 response kits, practical tools, signage, and guidance materials, designed to be easily deployed by and for professionals, tailored to the realities of their workspaces, cultures, and customer interactions.

The goal was to design a kit that could be easily printed (without overusing ink or paper), allowing stores to manage customer flow and use nudges to encourage proper sanitary practices, such as cleaning surfaces and wearing masks correctly. You can see an example below.

Understanding the needs of
shopkeepers during a crisis

Understanding the needs of
shopkeepers during a crisis