Structuring complex system
and designing useful experiences
I use design as a strategic lever for understanding, decision-making, and action. I support organizations, institutions, and expert teams across a wide range of projects.
My role is multifaceted: clarifying strategic challenges, structuring and transforming projects and systems so they become understandable, actionable, and genuinely useful for the people who use them. I design so that end users can act easily and confidently.
I work on both substance and form: beyond enhancing a project visually, I clarify it, structure it, and make it operational.
My positioning
I work at the intersection of several complementary practices:
– Information design and visual pedagogy
– Strategic design
– Service design
– UI/UX design
– Graphic design
My approach is systemic.
I consider each project as an ecosystem composed of stakeholders, user journeys, information flows, constraints, frictions, and opportunities.
I (co-)design frameworks and tools that make these systems legible and operational.
What I actually do
I make systems understandable through a systemic lens. I transform expertise into experience. I help teams structure their projects. I facilitate decision-making. I translate complexity into actionable frameworks.
I adopt both an analytical posture (diagnosis, journey mapping, audits, interviews, research…) and an operational one (service design, deliverables, print and digital materials…).
I also act as a facilitator between expertise, usage, and decision-making, connecting different worlds when needed (researchers/general public, physicians/patients/caregivers, institutions/citizens, experts/decision-makers, strategy/implementation…).
My approach
Framing Complexity
Before any production phase, I analyze the system within which the project operates: your strategic challenges, implicit and explicit objectives, stakeholder interactions, existing journeys, friction points, and decision-making logic (which decisions need to be facilitated? How does information circulate?).
This phase may include qualitative interviews, quantitative surveys, co-creation workshops, ecosystem mapping, user journey analysis, and UI/UX audits.
I am comfortable working in sensitive or ambiguous contexts, where problems are not yet clearly defined. The goal is to establish a clear diagnosis and identify the real challenges together.
Structuring the System
I translate insights into concrete responses:
– Patient, citizen, or user journey design
– Digital platform structuring (personas, user flows, sitemaps)
– Clarification of user touchpoints
– Graphic organization of complex content
– Information hierarchy
– Service framework modeling
– Definition of a coherent and adapted visual system
…
The objective is to design experiences that help users understand where they are (conceptually or physically), know what to do, access the right resources at the right time, and make informed decisions.
Designing and deploying
I then design the appropriate tools and materials, tangible or digital.
Service Design
– Ideation and co-design workshops
– Journey modeling
– Service prototyping
– Information ecosystem structuring
– Documentation for stakeholder onboarding
– Deployment with multidisciplinary teams (designers, engineers, makers…)
…
UI/UX & Digital Platforms
– Information architecture
– Wireframes, design systems, and user journeys
– Prototyping and iteration with user testing
– Redesign of patient or institutional websites
– Collaboration with developers and product teams
…
Information Design & Visual Pedagogy
– Educational booklets and layouts
– Visual syntheses and scientific illustrations
– Strategic infographics
– Decision-support materials
– Research and learning valorization tools
…
I work from strategic framing to concrete production.
Strong expertise in healthcare…
but applicable to any complex system
For over six years, I have supported pharmaceutical companies, patient associations, and healthcare professionals in: improving patient experience, co-creating resource platforms, designing or redesigning UI/UX for rare disease websites (patients and HCPs), structuring complex scientific content in collaboration with medical experts (KOLs, medical teams…), creating tools that facilitate care pathways…
These environments require rigor, regulatory awareness, and the ability to collaborate with diverse expert stakeholders.
While healthcare is currently a key field of expertise, my approach extends far beyond it.
I also work on: civic design and public/territorial communication, structuring local public policies for general or vulnerable audiences, environmental systems and initiatives, institutional information systems, cultural frameworks, social impact projects, academic research dissemination…
These are all complex environments requiring systems to be made understandable, and human, for those who must use them, with careful attention to improving user experience.
How I work
Depending on your needs, I can contribute: on a short-term strategic mission, through long-term support, as an integrated team member, in overall project leadership
I collaborate with multidisciplinary teams (designers, researchers, healthcare professionals, engineers, copywriters, institutions…).
I place strong emphasis on learning through making, a core principle of my practice. My goal is always to build shared understanding (a common foundation) supported by action, helping teams and users appropriate project challenges by actively involving them in the process.
Let’s build a project together
If you are looking to: clarify a complex ecosystem, create systems that enable action, design and structure an intuitive service, improve a user experience, enhance the value of a strategic initiative, transform expertise into a tangible framework, model a user journey…
I would be delighted to discuss your project with you.