Ensuring brand consistency for Paris 2024 projects
graphic design – illustration – edition – visual identity deployment
Driving visual consistency
for a major public project
Date
– 2021-2022
Client
– Société de Livraison des Ouvrages Olympiques (SOLIDEO)
with Sennse Agency
Role
– Graphic design
– Maintaining visual identity
– Visual identity deployment
– Graphic declinaisons of pictogram and illustrations
Created specifically for the Paris 2024 Olympic and Paralympic Games, SOLIDEO was responsible for financing, overseeing, and delivering all infrastructure required for the event.
Beyond the Games themselves, each project was designed with a long-term legacy in mind, transforming into housing, offices, and public facilities. In total, 58 developments led by 29 project owners were delivered, either directly managed or supervised by SOLIDEO.
Within this ecosystem, Sennse led public engagement and construction communication, ensuring transparency and accessibility throughout the project lifecycle.
The challenge was to maintain a strong and consistent visual identity across a wide range of communication materials, while adapting to diverse audiences and formats.
The communication needed to be: clear and accessible for the general public, informative and transparent about construction progress, engaging throughout long project timelines.
I worked for the agency to deploy and enrich the existing visual identity across multiple touchpoints: large-scale signage (banners, construction boards), citizen-focused construction journals, branded materials and goodies, expansion of pictogram and illustration libraries
My role was to act as a guardian of the visual system, while introducing flexible variations tailored to each format and context.
The core objective was to create clear, sober and engaging communication materials that could support public understanding over time.
This involved: ensuring visual consistency across all assets, adapting layouts and illustrations to different scales and uses, designing didactic and accessible visuals to explain complex urban projects and supporting continuous storytelling around construction progress.
